Senior Community Services (SCS) has been a fixture in Delaware County for 40 years. In addition to operating 4 senior centers that offer a host of activities to seniors throughout the county, SCS offers APPRISE health insurance counseling, runs the Center for Life Long Learning, the Hearing Discovery Center, Aging at Home which provides handyman services and transportation, and a Caregiver Support Program.
Senior center participants pay an annual membership fee and each center has a financial goal for its Membership Drive. Typically, these appeals were done via a business letter and articles in the bi-monthly newspaper. (which we also produce) We suggested that they take a more personal approach. We engaged photographer Andy Shelter to take photos of members from each center and featured them in a series of colorful, center-specific, coordinated brochures.
The response was fabulous. Folks loved seeing people they knew in the brochures. Membership fees were paid more quickly, some people gave more than the required fee and spirits soared with center pride. Based upon its success, we have used this approach for several years. We also designed a pocket folder using these photos.