We are inquisitive. Whether a project is big or small, the design process begins with questions. Questions about the organization, its services, personality, audiences and goals. More specifically, we ask about the purpose of the particular project so that we can design strategically, effectively and tastefully. We are good listeners. We want to hear what clients have to say so that the creative process is collaborative and efficient. The outcome of this dialogue will lead to the right choice of format, colors, fonts, images, voice and style.
Once the direction is defined and agreed upon, the creative work begins. A typical project begins with brainstorming, moves to concept development, idea refinement, tweaking and final product.
If the work is in print, we can oversee printing with one of our established printers and deliver the finished product. Our printers also offer complete mailing services, which is often very helpful. And we have relationships with photographers, too.
If the project is web-based we have team members who understand the user experience, can craft intuitive information architecture and code. And no worries if you need help with content development, messaging or strategy. We do that, too.
Please visit our portfolio to see examples of our work.
Communications Strategy and Content Marketing
We specialize in nonprofit marketing. We can help improve your website, produce or curate more content, or help you promote a special event or campaign. In particular, we have tools and resources to better align your fundraising and marketing efforts. We can accomplish this by consulting with your team or you can outsource projects to us.
We generally begin with a discovery phase. This includes a review of the marketing assets you have and analysis of any existing data. In addition, we assess the marketing of similar and/or competing NPOs. Then we use those insights to better position your nonprofit with current and prospective supporters.
We also can conduct qualitative and quantitative research to get a better picture of your audience. What’s important to them? How do they get their news? What messages, design and content will resonate with them? How strong is your brand? Is there a perception that others in your space are doing a better job in some aspects of your work? For answers to these kinds of questions, we can poll your audiences and then assemble focus groups to dig deeper into their responses.
Based on the discovery phase – and depending on your needs and resources – we offer a range of solutions that would be identified in a communications plan.The plan would guide how you communicate in the future. First, it would ensure that you have a practical way to use what was discovered about messaging. Second, it would enable you to tailor your communications to the reading and viewing habits of your target audiences. We might suggest, for example, that you allow us to help you update your brand, or that we help you create some additional marketing pieces or a whole new suite of marketing assets. And we can do a website update or a full site makeover. The overall goal is to help you tell a story that is coherent, compelling and likely to be seen by the people who need to see it.
For many clients, our next step is to identify specific messages and content that will be compelling for key audiences. We can provide an overall strategy for your organization. Or we can produce the digital and print content you need on a project or retainer basis. We ensure that all the materials we create are tightly written and beautifully formatted. And we fully optimize all the webpages we build to enable them to come up in relevant searches. Finally, we will work closely with your staff to implement an editorial calendar. This ensures that blog and social media posts and email campaigns inspire more people to take action.