At its Centennial conference, United Synagogue of Conservative Judaism (USCJ) directly tackled the issues and questions on the minds of its members and those concerned about Conservative Jewish life. The goal was to share information and ideas and provide participants with energy, inspiration and tools that they could use upon returning to their congregations.
The theme that we developed for the Centennial was “The Conversation of the Century.” Over the course of a year we created newspaper ads, magazine ads, online banner ads, postcards, posters, email blasts, marketing kits, labels, a Facebook page, Constant Contact template, flyers and promotional items. We also produced a micro-site for the conference. Registration at the conference far surpassed the most optimistic projections.