It’s always fun to see the “Before” and “After” in a re-branding project. In this case, the goal was to remain youthful and playful, but add a little sophistication to the look of the logo. The palette in both is similar and “Wolf” still has energy but the words are easier to read. The red and yellow dots feel like the lights on a theater marquis.
Below are the letterhead, business card, direct mail and signage that we created.
We also re-designed the website, www.wolfperformingartscenter.org.