Skip to main content

About Me

Amy Pollack
Amy Pollack

Founder + Creative Director

I am inquisitive. Whether a project is big or small, I always begin with questions. Questions about your organization or business – its services, personality, audiences and goals. This is so that I can design strategically, effectively and tastefully.

I am a good listener. And I enjoy being part of a team. I want to hear what you have to say so that the creative process is collaborative and efficient. And fun! I love brainstorming. In brainstorming, no idea is a bad idea. You never know when one idea, even a “bad” one, can spark something else. All of this talk will lead to the right choice of format, colors, fonts, images, voice and style for whatever you need.

  • Maybe you are a Development Director who is also responsible for communications. Feeling a little overwhelmed? Design is just one too many things to do? I can help.
  • Maybe you are a Communications Director who has to manage many moving parts. You can write. But design? Not so much. I can help.
  • Maybe you are starting a new business. Maybe you are a sole proprietor or consultant. You have some ideas for your “look” but design and branding is just not your thing. You have too many other things to manage. I can help.
  • Maybe your organization is celebrating an anniversary. Having a special event. Changing direction. Maybe your materials feel dated or inconsistent. Maybe you’re tired of doing everything yourself and hoping it will look good using Word.

I can help. I work with nonprofits (arts, environment, social services, education, faith-based), small businesses, foundations, consultants/entrepreneurs, project managers, and authors. Take a look at my portfolio, watch the video about my creative process (below), read comments from some of my wonderful clients, and get in touch. I work by the hour, by the project or by contract for longer periods of time. I look forward to hearing from you.

What I Do
  • Advertising
  • Annual Reports
  • Branding
  • Brochures
  • Capital Campaign Materials
  • Collateral
  • Flyers
  • Invitations
  • Logos
  • Postcards
  • Posters
  • Signage
  • Social Media Graphics
  • Trade Show Materials
  • Websites

My Story

When I was growing up, I read a lot of books about human struggle. I read about families in Appalachia, poor kids in inner cities, Holocaust victims and immigrants. I tried to imagine myself in the characters’ shoes and also how I could have helped. I asked my mother what sort of career would enable me to help others, and she suggested social work. That sounded good. But then I read stories about people who went into communities to help those in need and encountered distrust, fear, pride and embarrassment, making the task challenging. This had never occurred to me. I wanted to show up, wave my magic wand and make everyone’s problems go away. Although I never became a social worker, years later I discovered my own small way to try to make the world a better place.

As a teenager, I did a lot of art projects. I plastered postcards from art museums on the walls of my room the way other kids pasted up posters of rock bands. I collected wrapping paper, magazines and ribbons because I loved color and pattern.

I always took Studio Art in high school. The emphasis was on realism. I would ask my teacher Mrs. Himelfarb if I could “just do a design.” The answer was always “no.”

I attended a liberal arts college with a good art department. After two semesters of drawing and painting, I took an elective called Graphic Design, which I had never heard of. One of our first assignments was to cut out letters and words from magazines and, without regard for their meaning, compose them on a page. I had little confidence in what I produced so when Mr. Lukosius, the professor, called me to his desk, I was certain that I had botched the assignment. He pointed to my work and asked, “Do you know what you did here?” Timidly, I answered “no.” He then said, “This is a great design. You are a natural.” And I replied, “A natural what?” “A graphic designer,” he said. That was my ticket to pursue design. The next year I enrolled at Washington University School of Art in St. Louis. Two years later, I graduated with honors in graphic communications.

My career began in New York City. I was an advertising art director at Ogilvy & Mather and Young & Rubicam. Then, I moved to Philadelphia and worked as an art director at Weightman Advertising. I did all my work by hand at a drawing table. Those drawing classes came in handy, but my real love was color, design and crystallizing the connection between the right words and the right images.

Computers changed my tools and my work. The digital age meant I could work from home. I thought about my experience and passions and decided to work primarily with nonprofits so that I could try to be that do-gooder I aspired to be as a teenager.

I went from advertising toothpaste and frozen vegetables to providing strategic communications for foundations and nonprofits. And working from home has gone from being suspect to being the norm. I love to design. The challenge, the creative and intellectual energy, and the joyful “aha” moment that comes with creating something that never existed before.

Design Process


Washington University School of Art, BFA in Graphic Communications

Training at: Rhode Island School of Design, School of Visual Arts, University of the Arts

University of San Francisco, Masters Certificate in Internet Marketing

Favorite Artist
Henri Matisse

Odalisque With Red Pants by Henri Matisse, 1925

Cooking, Gardening, Cycling, Reading

red flowers

Favorite Museum
Musee D’Orsay, Paris

Favorite Quote
“Justice, justice, shall you pursue.”
(Deuteronomy 16:18-20)

Favorite Kind of Book
Historical Fiction