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Ben Roman

Web Design + Development

Coming from a background in product design and evaluation, I’ve come to appreciate the intersection of good design and human behavior. Which is really just a fancy way of saying, “how people use the stuff around them.”

I’ve found that in order to create something functional, interesting, and actually valuable for your audience (whether it’s a website or a physical gadget), it’s crucial to take the time to understand both what they want AND what they need. When it comes to helping organizations tell their story online, I draw on my extensive work in the nonprofit sector to anticipate what will connect with their audiences.

My nonprofit work has spanned a wide range of roles – as a staff member within an organization, as an outside consultant to foundations and nonprofits, as a volunteer, and as a board member. I also dabbled in the dark arts of advertising during my early work in the publishing world, which turned out to be a tremendously valuable experience when it comes to marketing and communications work with any type of organization.

My role in working with mission-driven clients boils down to identifying and developing the most effective tools to connect with their stakeholders. The job is twofold: finding ways to present an organization’s work in a compelling way while also handling all the nitty-gritty logistical details. I work at transforming good ideas into a system that actually lets a visitor do something – like learn about programming, sign up as a volunteer, or easily navigate the online donation process.

Prior to my web development role, I graduated from Emory University with a degree in international studies and environmental science, and I worked on staff at organizations including the National Wildlife Foundation and Columbia University. I spent two years in the aforementioned advertising role, before transitioning into product design and testing with a major online publication.

After living for several years in Atlanta and Los Angeles, I’m currently based in New York City. NYC makes a great home base for traveling, which is one of my big loves along with sports, cooking, and music. I’m also working on developing my woodworking skills, which requires a true sense of how people use items, and how to create something that merges style and function – so it’s actually quite a lot like web design. But much dustier.

Ben Roman


Emory University, BA in International Studies & Environmental Science

Favorite Museum

Cooper Hewitt Smithsonian Design Museum

Favorite Gear

Black Knight Fish by Mike Hynson

Swanson Speed Square

Favorite Dish to Cook

Shrimp and grits

Random Fact About Me
Once, while minding my own business in the ocean, I received a black eye from a fish as it leaped from the water.