In 2020, I had the opportunity to create marketing materials to support Delco Counts. The goal of the Delco Counts campaign was to get Delaware County residents to participate in the national Census. Various local organizations collaborated in this effort.
The pieces had to educate the public about the Census. What is it? Why is it important? What difference will it make in their lives and in their neighborhoods? How do you participate? Is it safe? Is it easy?
I created flyers, brochures (in English and Spanish), postcards, newspaper ads, buttons and display banners. We used clear language, clear visuals and bright colors so that everything was easy to understand.