ORIGINAL LOGO:

The Delaware County Literacy Council (DCLC) was founded by people who felt passionate about helping adults who struggle with reading and writing. Throughout its history, the leaders of this treasured nonprofit have kept the needs of students at the heart of its work.

DCLC has a robust training program for tutors. These volunteers often devote years to teaching a single student. They teach English, reading and GED courses to immigrants or anyone shortchanged by their education.

Often, the impetus for a new logo is an organization’s anniversary. In this case, upon its 40th anniversary, the DCLC wanted to refresh its brand. They wanted it to remain blue and still look like a book. The challenge was to make it fresh but easy to read and recognize as the Delaware County Literacy Council.

We created several versions of the logo: vertical, horizontal, with and without the anniversary year, etc., so that it could be as versatile as possible.

See more of our work for the Delaware County Literacy Council here.